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The Team


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The Team


Lucas van Praag


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Lucas van Praag


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Lucas is the managing partner at Fitzroy. Prior to starting Fitzroy in 2012, Lucas was a partner and the Global Head of Corporate Communications at Goldman Sachs. In addition to managing the firm’s corporate activities, he was actively engaged in providing strategic communications advice to a wide range of the firm’s clients.

Lucas started his financial career as a banker with Bankers Trust Company in New York. Following nine years at Bankers Trust, he ran a UK manufacturing company, worked as a management consultant, was the managing director of a publishing company and was one of the first partners at Brunswick Group, a leading international corporate communications consultancy.

At Brunswick, Lucas advised on a wide variety of issues and transactions for clients in the UK, Europe, South Africa and the US. These included hostile bid and defense mandates, privatizations, primary and secondary capital raisings, crises and management and board changes. He also worked on corporate and investment issues for private equity firms and asset management companies.

Lucas is a Visiting Fellow at the University of Oxford’s Saïd Business School, a member of the Board of Directors of FACES at NYU Langone Medical Center and serves on the Board of Trustees of Eaglebrook School in Massachusetts. He graduated from the University of Durham in the UK with a joint honors degree in economics and economic history.

Liz Bruce


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Liz Bruce


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Liz is a partner and the managing director at Fitzroy. Prior to joining Fitzroy, Liz was the Global Chief of Staff for Corporate Communications at Goldman Sachs from 2008 through 2012. During this time, she played a critical role in helping the firm manage its reputation and execute its communication strategy throughout a period of intense external scrutiny.

Liz joined Goldman Sachs as an investment banker in the Consumer Retail Group where she advised clients on M&A, raid defense, capital raisings and corporate strategy. Liz also worked at Brunswick Group, a leading international corporate communications consultancy. Before joining Goldman Sachs, Liz worked for the US government where she developed software for satellite communications and engaged with government contractors on special projects.

Liz has extensive experience helping clients develop and implement their communication programs. She specializes in media relations, crisis management, M&A, litigation and regulatory issues within the financial industry. 

Liz holds a B.S. in computer science and a B.A. in finance from the University of Illinois at Urbana-Champaign.

Catriona Booth


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Catriona Booth


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Catriona is a senior director at Fitzroy and brings over 15 years of communications experience throughout the US, UK and Australia.

Before moving to the US, Catriona managed External Relations and Sustainability Communications for Origin Energy, Australia’s largest integrated energy company. Most recently, she was the Director of Corporate Affairs for CoClear, a New York-based consultancy that helps companies determine their environmental impact.

Catriona started her career as a reporter at the Sydney Morning Herald and then moved to London where she spent ten years as an Associate Partner at Brunswick Group and two years as the Director of International Corporate Communications for Warner Bros. Entertainment. She subsequently moved back to Australia and worked as a Director for Hill + Knowlton Strategies for three years before joining Origin Energy.

Catriona's primary focus is advising senior executives on corporate positioning, media relations, sustainability and corporate social responsibility. 

Catriona graduated from Macquarie University in Sydney, Australia with a bachelor’s degree in economics. 

Catherine Douglas


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Catherine Douglas


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Catherine is a senior director at Fitzroy. She has experience providing communications support to corporations, industry associations, government bodies and political parties. 

Prior to joining Fitzroy, Catherine was a vice president at Ketchum, where she worked with a range of top-listed companies advising on reputation management, corporate and product communications and crisis response.

Before coming to the US in 2012, Catherine worked in corporate affairs for a leading Australian entertainment provider, FOXTEL (News Corp Australia and Telstra). She also directed qualitative and quantitative research at Crosby|Textor, a corporate and political campaign consultancy. Her career commenced as a business consultant with Andersen.

Catherine has a Masters of Public Policy from the University of Sydney and a Bachelor of Laws and Bachelor of Commerce from the University of Adelaide.

Erin Clark


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Erin Clark


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Erin is a director at Fitzroy. She has experience supporting and advising organizations on a range of strategic communications initiatives.

Prior to joining Fitzroy, Erin was a supervisor in Kwittken’s New York office. There, she worked with corporate and financial services clients on media relations, issues management, executive positioning and content marketing.

She began her career at Stanton Public Relations & Marketing, supporting corporate clients as well as special projects that included change management planning and post-merger messaging.

Erin has a master’s degree in corporate communication and public relations from New York University and a bachelor’s degree in international relations from the University of Rochester. During her graduate studies, she spent a summer as a communications consultant for the office of the CEO at Deloitte LLP.

Sophia Johnston


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Sophia Johnston


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Sophia is an analyst at Fitzroy. A London, England native, Sophia graduated Cum Laude from Dartmouth College with a B.A. in history and a minor in art history. Sophia also completed the Business Bridge Program at Dartmouth’s Tuck School of Business. While at Dartmouth, Sophia interned in London at Finsbury and Maitland, strategic communications consultancies, and in New York City at Kelton Global, a brand strategy consultancy. 

Sophia volunteers with the Dartmouth College Fund to ensure that students can always afford to choose to attend Dartmouth College and as an alumni interviewer for prospective undergraduate students.

Casey Gunkel


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Casey Gunkel


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Casey is an analyst at Fitzroy. Casey graduated from Georgetown University with a B.A. in Government and French. While at Georgetown, Casey worked as a mentor in the University's Women in Leadership club, a campus-wide organization that provides support and career training to Georgetown women who are interested in pursuing a career in business. Casey also studied at The Paris Institute of Political Studies and interned at Fitzroy and the Success Academy Charter Schools, a New York-based nonprofit.